While most entrepreneurs start out as "solopreneurs," it is vital they discover their particular type and find partners of a complimentary type.
Focused on eliminating problems through services, such as nonprofits putting community ahead of profits.
Focused on mastering established tactics in niche markets, such as sole proprietors in the trades.
Focused on revolutionary products or services with no predefined market potential, such as scientists in biotech.
Focused on entering established industries/markets with the intent of financially gaining, such as franchisers.
An "yrneh" is a unit of "magnetic reluctance," so these rare entrepreneurs often refuse to stick to one type, but they often employ the best characteristics from all the other entrepreneurial types!
Knowing your entrepreneurial type will help you plan and execute your vision with far greater success, allowing you to . . .
Real-world experience led to STEPSS being built upon four solid principles for lasting entrepreneurial success.
Entrepreneurship is too romanticized and it will not save you from life's woes.
Entrepreneurship should require a license, proving one's qualifications.
Entrepreneurship is always about the journey and never the destination.
We can't give it all away. You'll have to sign up to find out what Principle #4 is!
STEPSS is designed to be memorable, building upon itself through three phases, and ultimately ensuring you "LAP" the competition.
Exploring your particular entrepreneurial possibilities.
Critically assessing your success probabilities.
Effectively preparing for all potentialities.
While the core of the STEPSS curriculum is set in stone, you choose a modality that suits your preferred learning style.
Completely engaging workshops, in which participants form "startups" and compete in various games, such as throwing magnetic darts at a digitized dartboard.
Fully interactive modules designed to serve as "the key" to unlocking the complexities of entrepreneurship and open the door to business success.